We add a new dimension to experiences. We present quality and premium drinks.
For you and your customers.
Jiří Rabel and Jakub Janeček
Co-owners
On our travels around the world, we have been searching for great spirits, liqueurs and other unique drinks for many years. We prefer authentic, unusual and above all first-class products.
We bring a number of unique brands to the Slovak market and always offer our customers the best that we have discovered and tasted.
All our lives we are inspired by Seneca's statement, which in our version reads: "Do not be interested in quantity, but above all in value." Whether it is drinks or our business relationships. Logically. We do not sell ordinary things, but original stories - presented by noble spirits.
UPB Slovakia
The company Ultra Premium Brands Slovakia is a constantly expanding, independent, authorized importer of the highest quality and most luxurious alcoholic beverages. Our varied portfolio is proof that we are successful in selecting the most interesting drinks on the planet. We set out on our long and difficult, but at the same time, discovery and exciting journey in 2021, which is the year of the company's founding. Since then, we've been steadily moving on and it's up to you to join us and go together.
QUALITY ABOVE ALL
We are not concerned with quantity, but with quality - in everything. We emphasize first-class, nobility, uniqueness, authenticity and enthusiasm for even the most subtle nuances of flavors.
By the way - the term "chosen drink" says it all. Among other things, it means a unique and innovative distillate production process. We are not concerned with whether a brilliant idea arose a year ago, or whether the roots of an inimitable procedure grow deep into the past.
ACROSS THE CONTINENTS
A pleasant paradox. Globalization and the possibility to move quickly practically all over the planet have allowed us to get to know unique drinks - local pearls from hidden distilleries. Today, small producers naturally compete with the big ones and supplement their offer in an original way.
Taste gems are created under the hands of master blenders, who blend colors, aromas and flavors into unique combinations across all continents. Distance, accessibility, origin and size are not important. The essence lies in the expansion of horizons and the intensity of the taste experience.
SILVERING OF FLAVORS
The preferences of distillate lovers are changing. Already years ago, Slovaks got a taste for cane rum. Currently, they are attracted by the subtle nuances of the flavors of gins and are becoming interested in whiskey as well. Thanks to the variety of noble distillates, cibria tastes and matures. At the same time, their demands are growing.
It is a big challenge for producers, us as an importer and distributor, but also for merchants and bartenders. Together, we are ready to become their guides on an exciting, discovery journey full of wonderful taste experiences.
GENTLEMAN'S RELATIONS
With whom do you enjoy your drink best? With good friends.
It is ideal if, in addition to professional relationships, friendships also develop between business partners. Where else should it be easier than trading premium spirits and clinking glasses?
Breaking and melting the ice brings mutual success and satisfaction.
STELLAR CASTING
The diversity and uniqueness of the products in our portfolio is difficult to describe in a nutshell. We choose them not only with our taste buds, but also with our hearts. Therefore, each of the brands that UPB offers deserves 5 stars. You will surely discover your star among them. The most popular brands in our portfolio include: Aperol, Campari or Millonario, and many others.
UPB Slovakia
The company Ultra Premium Brands Slovakia is an independent, authorized, dynamic importer and distributor of the highest quality and most luxurious alcoholic beverages.
